Built by an SEO professional for the future of digital marketing
Search is at a point of disruption and that includes the toolset. The future of Search is going to be fundamentally different and so are the tools we are going to use.
Owen Powis
Founder & Lead Developer
20 years in SEO, martech and product. Former CEO of Wordtracker and Founder of Team Onboard. Now building Qurmy to help brands navigate the shift to AI search.
From the early days of search to the age of AI
When I started in SEO we saw a fast rate of change across technologies and platforms. In the last few years the market has become stale, with little progress. AI is disrupting that and presenting an exciting new challenge for Search professionals.
A career built around Search & SEO
2026 – present
Designing, building and shipping Qurmy from scratch. Building the product I need to do my job and the wider SEO professional will need. Every feature informed by nearly two decades in Search.
2021 – 2022
Working with major brands such as ITV, bringing specialist knowledge and broad search insights into search for companies.
2013 – 2022
Eight years leading Wordtracker, one of the original SEO SaaS platforms. Founder of Team Onboard, a transactional email platform for digital payments, serving clients for 10 years.
2007 – 2013
Working agency-side delivering search campaigns for household names including World Vision, Boden and Land’s End.
I built the tool I couldn’t find anywhere else
Across 20 years in the industry I’ve seen Google make lot of changes and whilst these used to be focussed around making Search work better, now it’s changing what Search does.
The reality is that Google is moving to a new model, one where we as publishers can no longer lean on the traditional SEO toolset to track and maintain visibility.
Qurmy is purpose-built from scratch to track how AI platforms see, cite and describe your brand, and to give you the specific changes that get you into the answer.
“SEO doesn’t work if there is no Search Engine to optimise for. We as marketers need to be prepared for the shift from information retrieval (Search) to interaction (AI).”
Owen Powis, Founder
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